Meet the MTMOM Collective

Abigail Kidd

Co-Founder of Making the Most of Marketing

Mom of two teens, identical twin, adoptee, binge reader and gamer (usually one or the other), obsessed with strategy, planning, and dinosaurs. 🦖

Abigail has her MBA with a capstone in entrepreneurial marketing and over a decade of experience developing and scaling strategic content for marketing, sales, and customer experience. With a background in training and L&D building up marketing operations for B2B startups, she takes a systematic sales-based approach to content that helps businesses make the most of their marketing. She’s passionate about helping entrepreneurs establish a strong foundation to bring in the right team and scale so they can meet their goals and flourish.

Sarah Wilson

Co-Founder of Making the Most of Marketing

Coffee addict, reader of romantic fiction, nature lover, mom of two, wife to one, can usually be found in her home gym.

Sarah has worked in marketing for 20 years, with an emphasis on copywriting and direct to consumer marketing. She spent 8 years in the wine industry, running the wine clubs and DTC efforts for the world’s largest privately owned winery. She later moved to a freelance career, writing and creating content for a variety of brands. Her specialty is creating compelling copy that helps her clients tell their story and create long-term relationships with their target audiences.

Sydney Alex

Making the Most of Marketing Collective Member

Sydney is the owner of Sydney Alex Photography. She’s all about storytelling and bringing brands to life through captivating imagery. As a passionate food and brand photographer, she helps businesses create visually compelling content that connects with their audience and enhances their market presence. With an eye for detail and and a love for capturing authentic moments, she transforms everyday scenes into scroll-stopping visuals that evoke emotion and engagement. Whether it’s showcasing the artistry of a dish, the warmth of a customer experience, or the essence of a brand’s identify, Sydney is passionate about helping businesses tell unique stories through photography.

Collective Members

Our collective is growing and we’re adding more marketing skills to support our clients and community. Contact us to learn more.