MTMOM Blog
Before You Market Anything, Ask This One Question
by Sarah Wilson Ever sat down to “do some marketing” and found yourself aimlessly scrolling Instagram, tweaking your website font (again), or googling “how to go viral”? Same, friend. Same. But here’s the truth: without a goal, your marketing is…
The Myth of Work/Life Balance (And What to Aim for Instead)
By Sarah Wilson I’m just going to come out and say it: the idea of perfect work/life balance is a myth. A unicorn. A Pinterest-worthy illusion that doesn’t actually exist in the wild. And yet so many women, especially entrepreneurs,…
From Idea Excitement to Overwhelm: How to Actually Start Your Business
By Sarah Wilson I have this thing where I get obsessed with new ideas. The spark hits, my brain lights up like a pinball machine, and suddenly, I’m deep in research mode, convinced that THIS is the thing that will…
How to Use Storytelling to Make Your Marketing More Powerful
by Sarah Wilson The other day, I found myself standing in the hair care aisle of my local beauty supply store, staring at the backs of shampoo bottles like they held the meaning of life. My eyes read promises of…
You Don’t Need to Be a Marketing Expert to Start—But You Do Need to Start
By Sarah Wilson Let’s be real—starting a business can feel overwhelming. You’re juggling kids, school drop-offs, dinner plans, maybe another job, and somewhere in between, trying to figure out how to turn that passion or idea into something real. Then…
Making the Most of Marketing 